Sports Central

Get in the Game!

Expansion brings sports betting to arenas and mobile apps.

Sports Central-Allegiant Stadium

Photo courtesy of Kit Leong


With Caesars Entertainment’s acquisition of William Hill, sports betting is rapidly expanding across the U.S. The company is now operating sports wagering in 18 jurisdictions (with two more expected by year’s end). Mobile sports betting is offered in 13 of them.

The move allows William Hill members access to the Caesars Rewards program, while enhancing customer service by providing a single-wallet offering of sports betting and online gaming products. This allows users to earn points with each wager and redeem at over 50 destinations across the U.S.

Caesars Entertainment has also partnered with professional sports leagues to bring sportsbooks to arenas in Arizona and Washington D.C. The first sportsbook inside an American professional sports complex made its debut at Capital One Arena, home of the Washington Wizards, Capitals and Mystics. There, kiosks and a full-service sportsbook with food and drinks give fans the opportunity to wager on games.

In Phoenix, where the Arizona Diamondbacks play, Caesars is building a first-class sportsbook with a bar and broadcast studio on the plaza adjacent to Chase Field and launching a mobile sports betting app allowing fans to bet from anywhere in the state.

“Together, we have the opportunity to create new ways for baseball fans to engage with the game both in-person near the ballpark and online anywhere in Arizona,” says Tom Reeg, CEO of Caesars Entertainment. “Our ability to tie those into our Caesars Rewards network will create an unbeatable experience for any sports fan.”

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