Betting on a Sure Thing

By Allison Duck The center of the Las Vegas Strip is about to become even more distinctive as Bally’s Las Vegas transitions to the legendary Horseshoe brand. The new Horseshoe Las Vegas will exemplify the spirit of the brand associated with gaming and poker.

Bally’s Las Vegas

Photo courtesy of Caesars Entertainment

This spring, the resort will be making the transition to Horseshoe Las Vegas and bringing the beloved brand to this popular property. The changes will include a renovated exterior, new entertainment and food and beverage options, and a reimagined casino floor. Jason Gregorec, Senior Vice President and General Manager, adds, “We’ll be bringing in approximately 100 new games to the casino floor, with new slot machines, table games and electronic table games.” Gregorec notes that for guests, “First, and the most impactful, will be the design and renovation, giving it that special feel with the sophistication of the design and the warm tones, colors and the signature gold horseshoe.”

The design team will evoke a handcrafted feeling with tooled leather in addition to the dramatic colors and the brand’s signature gold horseshoe iconography. The rooms in the Resort Tower have been recently renovated as well.

Prepare to Place Your Wagers

As Bally’s transitions to Horseshoe Las Vegas, gaming fans will remain a major focus. Gregorec explains, “When it comes to the gaming aspect, it’s going back to the old saying from gaming pioneer Jack Binion, ‘Making it right for the gamer.’ We make sure we offer the best gaming product for our guests, and we are also bringing the World Series of Poker back to Horseshoe on the Las Vegas Strip.”

The World Series of Poker (WSOP) news is one of the most exciting elements of the property’s transition. The 53rd annual WSOP comes to Horseshoe Las Vegas May 31–July 20. Gregorec says, “It’s very exciting because when you look at the history of the World Series of Poker, it was originally at the Horseshoe on Fremont Street and now we’re bringing it to the 50-yard line of the Las Vegas Strip at one of the most iconic gaming properties in the country. It’s the perfect fit, and I think it will be very special for guests who have been loyal to the Horseshoe brand and the World Series of Poker.”

Dining Scores a Win

In addition to these updates on the gaming front, several new dining options are coming soon to Horseshoe Las Vegas. James Beard Award winner and public television star Chef Martin Yan will open his first Las Vegas restaurant, M.Y. Asia, at Horseshoe Las Vegas. The highly anticipated venue will celebrate many of Asia’s beloved dishes and preparations. Diners will enjoy flavors from across the continent, including specialties from China, Japan, Vietnam and Thailand. Dishes will include Peking Duck, hand-pulled noodles, dim sum and fresh live seafood, which highlight a menu full of both classic and creative fresh approaches to Asian cuisine. The immersive experience includes a hand-pulled noodle bar and wok kitchen that allow guests to watch the chefs create their magic.

Bally’s fans will still be able to enjoy many of the activities they love, such as brushing up on their anatomy knowledge at the REAL BODIES exhibition and sinking putts at Twilight Zone by Monster Mini Golf.

The Next Deal

The Las Vegas property isn’t the only location in the Caesars Entertainment collection of properties that is making a change. This spring, Horseshoe is coming to St. Louis, Missouri, as Lumière Place Casino & Hotel begins a transformation into Horseshoe Saint Louis. The rebrand will include a renovated exterior, a new look for the casino floor– including updated carpeting and lighting–new slot options and a Starbucks opening later in the year. Caesars is also unveiling a newly branded Horseshoe Indianapolis Racing & Casino. Horseshoe Indianapolis, formerly known as Indiana Grand, underwent a recent expansion adding 25,000 square feet of new gaming space, including a live World Series of Poker Room with 20 tables.

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